Is Offshore Digital Marketing the New Wave of Advertising?
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If you’re like most business owners, you’ve probably heard the term offshore digital marketing somewhere, but you might not know what it means or why it’s important to your business.
Many in the industry consider this the new wave of advertising, and it has already begun to replace traditional forms of advertising.
In order to find out if offshore digital marketing is right for your business, this article will help you understand the basics of the concept and how it can help grow your company’s sales and revenue.
The Pros and Cons of Offshore Digital Marketing
- Many marketing experts consider digital marketing to be superior to traditional methods.
- Today, advertisers and corporations are able to use social media networks and blogs, as well as viral YouTube videos, Pinterest photos and more to advertise.
- The pros of offshore digital marketing far outweigh its cons; businesses are able to reach a wide range of clients using offshore solutions.
- These days it’s not just about television or print advertising: clients want targeted messages tailored directly toward them and that’s what digital solutions offer.
- As a marketer yourself, ask yourself: Are you reaching your target market? Are you investing in digital solutions for your company? Start today! Your business will thank you later!
The Pros and Cons of Onshore Digital Marketing
- The shift to onshore digital marketing can be a good thing, in terms of branding and public relations. It's also not necessarily as cheap as offshore solutions, especially if you hire an agency to manage it.
- So why do business owners opt for offshore solutions in the first place? Often it's because they don't want their brand tied to a foreign location.
- This can cause issues with local laws and regulations; it may also limit your growth potential, depending on where you're operating from.
- If you're looking to open up new markets or attract customers overseas, using offshore solutions could stifle your growth—if not cripple it completely.
What does it mean for your business today?
- More and more, advertising is becoming a necessary expense.
- Businesses need to be competitive in every sense, but with offshore solutions popping up everywhere it can get difficult to figure out which one’s best for your business.
- Before you make that decision, though, take into account all three core functions of marketing: advertising, public relations and promotions. You may have noticed that our title uses digital marketing and not social media marketing.
- That’s because digital marketing involves so much more than just posts on Facebook or Twitter – it can encompass everything from Google search engine optimization (SEO) to strategic use of apps and mobile sites.
Why should you care about it anyway?
- People are spending more time on their mobile devices, apps and social media.
- As a result, it's easy to miss out on potential customers. When you offshore your digital marketing campaign to India or Pakistan, you'll gain access to cheaper labor costs than an in-house team could provide—reducing overhead expenses that would otherwise make your product too expensive for customers.
- In addition, employees will be more inclined to be dedicated workers when they aren't located within physical borders that might make them feel constrained by a 9-to-5 workday.
- While your competitors might question whether working with offshore teams is worth their time and effort, research shows that content marketing alone can boost sales by up to 75 percent; consider how offshore technology will give you a leg up on increasing those figures!
So what's next?
- For years, Google's advertising platform and social media marketing were two different channels.
- This meant that all advertising done through search engines was very different from any paid advertisements on Facebook or other social media platforms.
- But times have changed and our digital marketing strategies need to change along with them if we want to stay competitive in today's market.
- For every hour you spend online interacting with your customers through search engines, why not spend another hour making sure that those interactions are profitable for you?
- In an increasingly technological world, it’s important to make sure you’re on top of all new developments—even when it comes to digital marketing.