7 Social Media Marketing Tools Every Beginner Needs to Succeed
 |
Social media marketing can seem like an extremely daunting task, especially if you’re just starting out in the field.
The various platforms are constantly changing and growing, and it can be hard to keep up!
With all of the tools out there, you might not know where to start when it comes to social media marketing tools, but luckily this beginner’s guide will help you choose the best ones to get your business started off on the right foot.
1) Buffer
- Buffer is a great social media marketing tool because it helps you schedule out all of your content ahead of time.
- This means that all of your important tweets, Facebook posts, LinkedIn updates and more are always scheduled in advance, leaving you with more time for engagement. Buffer also offers a mobile app for on-the-go scheduling.
2) Tailwind
- Pinterest, Instagram, and Facebook are some of the most popular social networks, but that doesn’t mean you have to put all your eggs in one basket.
- Tailwind is a social media marketing tool that helps you post across multiple channels—all with a single click. It also tracks data on which posts are doing well and how many engagements each post receives. You can schedule posts as well as pin images directly from your computer or mobile device.
3) Quuu
- Social media marketing can be an overwhelming task for any beginner. With all of these social media platforms and channels out there, it’s hard to know where to start.
- To keep things organized and make your life easier, Quuu is a social scheduling tool that works on Facebook, Twitter, LinkedIn, Pinterest and Instagram—no matter what size your company or how many people are in your social media team.
4) Sniply
- Sniply is a content marketing tool for generating visual web links that turn social media sharing into word-of-mouth advertising. Sniply allows you to add a call-to-action (CTA) overlay to your images on social media, which helps push traffic and increase your overall conversion rate.
- These overlays appear when users hover over your images, and they are tailored based on what social media site they’re using.
5) Later
- Later is one of my favorite social media marketing tools because it gives you everything you need to become a social media manager. With Later, you can schedule your tweets and organize them by category, with images or without.
- You can also search for new content to share with ease. And best of all, Later is completely free. If you’re just getting started in social media management, Later is a must-have.
6) Canva
- If you want to design your own social media images, Canva is one of your best options. The simple drag-and-drop interface makes it easy for almost anyone to create compelling images without a background in design.
- Of course, some basic design skills are helpful, but they’re not required. Social media marketing experts swear by Canva.
7) CoSchedule
- This social media management software combines calendar scheduling, social media engagement, content promotion and more into one platform.
- With CoSchedule, you can schedule your posts in advance for a later date and time—for example, if you plan on sharing an infographic on Twitter during your lunch break. It also allows you to collaborate with multiple people so that every post gets maximum coverage from your whole team.