7 Myths About Online Marketing You Need to Ignore
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How much of what you’ve heard about online marketing and digital marketing is fact and how much is fiction? To help you sort out the truth from the tall tales, we’ve compiled this list of seven myths about online marketing that need to be ignored in order to run your business successfully in 2022 and beyond.
Myth #1: Buying followers, views, likes and shares on social media makes your content more popular
While it’s tempting to just buy as many followers, views, likes and shares on social media as you can afford—don’t.
The reality is that bots are a digital marketing scourge that devalues your brand and may even get you in legal trouble. Don’t waste money on fake followers! It's better to spend more time creating quality content that engages real people with your company's goals and value proposition.
After all, these followers will be much more likely to become customers over time.
Myth #2: If you have a lot of followers, you will get lots of social media traffic
There is a direct correlation between social media traffic and active engagement. If you want more people on your website, it’s important that you’re posting content that will entice them.
On average, it takes seven interactions with your content before a potential customer follows through and makes a purchase or shares your content on social media.
In other words, don’t just post for posting sake; make sure your online marketing tactics are calculated so you can track success.
Myth #3: Nobody reads blogs anymore
False. Remember, digital marketing encompasses a number of different tactics—of which blogging is just one (and arguably not even THE most important).
When people say nobody reads blogs anymore, they actually mean that certain types of content and marketing (i.e., push notifications about your latest sale) are ineffective.
But if you write engaging, useful, timeless content...blogs won't be irrelevant any time soon.
In fact, studies have shown that more and more consumers prefer reading blogs over other forms of online marketing—especially when it comes to B2B companies' websites. People still crave in-depth content with personality—as opposed to plain ol' articles or boring listicles filled with links and ads.
Myth #4: The more you share on social media, the more exposure you will get
Social media sites are only a way for you to connect with other people. It’s not a place where you should give away everything, without first looking at how much it will cost your business.
The digital marketing tips that you share on these sites need to be relevant and offer your audience value. Don’t believe me? Check out some of our past research studies!
Myth #5: If you want exposure, you need to pay for it
Let’s say you have a thriving e-commerce store, and your company doesn’t have any existing online marketing assets.
It seems logical that you’d buy ads, but according to Jayson DeMers of AudienceBloom, when it comes to online marketing, if you want brand awareness, it is much more effective (and less expensive) to simply use content marketing.
Myth #6: If you want traffic to your website, be active on social media
Social media is just one component of a digital marketing strategy. If you have no budget for advertising or are not an expert on SEO, then social media might help promote your site.
However, if you have a marketing budget and know how to create high-quality content, then social media is not necessary. People will find your site without having to share it on Facebook or Twitter.
Myth #7: Spending money always gets results faster
Every marketer knows that money can be an important factor when it comes to online marketing, but many ignore that there are other strategies that can be used effectively by small businesses or startups.
Even if you’re thinking about hiring an agency to help you reach your goals with digital marketing, it’s a good idea not to focus solely on promoting your brand through paid advertising.